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  • How to help children manage screen time

How to help children manage screen time

Tops tips to support children in Upper Primary

As children become increasingly active online, it’s important to give them the tools they need to balance screen time.

Help 7-11-year-olds strike a healthy balance between the time they spend online and offline, especially as they start to get their own devices.

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  • 7-11-year-olds
  • 11-14-year-olds
  • Teens
  • Under-5s
  • 5-7-year-olds

What’s in this guide?

  • What does research say about screen time at ages 7-11?
  • How does screen use affect children in Upper Primary?
  • What are the signs of poor screen time balance?
  • 5 tips to manage children’s screen time

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What does research say about screen time at ages 7-11?

At this age, children are more likely to have their own mobile phones and devices. This means that access to different online spaces increases. Compared to under-5s (41%) and 5-7s (38%), children nearing the end of primary school are more likely to use mobile phones to go online (66%). Additionally, more than half of 8-11-year-olds, according to Ofcom, have their own mobile phone (compared to 20% for each younger age group).

Children in upper primary spend most of their time watching videos online with a significant number also using social media. Despite age requirements of 13, many children at this age also have their own social media profiles.

According to our tracker survey, the majority of 6-10-year-olds spend 1-2 hours on devices per weekday. This increases to 3-4 hours at the weekend.

In our tracker survey, 64% of parents said that their 6-10-year-old played single-player games. This was the most popular activity on devices, according to parents.

According to Ofcom, 96% of 8-10-year-olds say they watched videos online, the most common activity at this age.

According to Ofcom, 82% of children aged 8-10 send messages or make voice/video calls. Despite a 16+ age requirement, 54% of these kids use WhatsApp to do this.

71% of parents of 6-10-year-olds in our tracker survey say they feel concerned about their child spending too much time online or on connected devices.

Favourite apps for 7-11-year-olds

Our tracker survey asked children which sites, platforms, apps or games they use. The top 5 most popular of these among 9- and 10-year-olds are below.

9-year-olds

  • YouTube (69%);
  • Netflix (62%);
  • Disney+ (43%);
  • Roblox (43%);
  • Minecraft (37%).

10-year-olds

  • YouTube (82%);
  • Netflix (65%);
  • Roblox (57%);
  • Minecraft (48%);
  • WhatsApp (46%).

With the exception of WhatsApp, which is intended for those aged 16+, each of the above platforms have parental controls. You can set content limits, restrict who can contact your child and manage screen time with these controls.

What parents say about screen time at this age

According to Ofcom, only 22% of parents sit with their child as they use their device. Instead, roughly 7 in 10 parents ask their child about their online activity and regularly check what they are doing.

The majority of parents of 8-10-year-olds (68%) say they believe their child has a good screen time balance.

How does screen time affect children in Upper Primary?

What are the benefits?

  • As children become more social and spend more time with friends, their devices help them stay connected. Games like Roblox offer new ways to play and socialise with friends, especially when it’s not possible to meet up in person.
  • Educational screen time can support children’s learning in a range of ways — from practising Maths to reading on the go.
  • Children can discover new passions and practise new skills that are inaccessible in person due to disability, poverty or other things outside their control. Learn about the importance of tech in daily life with insight from Tech She Can.
  • Some device use can support children’s development in some areas, including fine motor skills, critical thinking and problem-solving. However, not all screen time does this, so it’s important to consider the activities they do online.
  • Devices and apps can help children develop their creativity — such as through creating videos, making music, writing stories and making art.

What are the risks?

  • Negative impacts on children’s wellbeing. Our research found that 9-10-year-old girls feel more negative impacts from being online than other children. This includes feelings of FOMO and impacts on body image.
  • Pressure to stay online from friends, user design or worries about missing out on what others do can make it hard for children to ‘switch off’. This might result in late nights and a negative feeling towards their devices.
  • As children become more active online there is an increased risk of encountering online safety issues such as inappropriate content, cyberbullying and grooming.
  • Passive screen time such as scrolling social media or watching TV could have a negative affect on their physical and developmental wellbeing. This might include trouble sleeping or focusing, or weight gain and body pains due to inactivity.

What are the signs of poor screen time balance?

The following are potential signs of poor screen time balance in 7-11-year-olds.

  • Anxious behaviour when they can’t access their devices or while on their devices. For example, 49% of girls aged 9-10 say they rewatch programmes or play computer games despite not enjoying themselves. They might need guidance in doing other activities that they enjoy more.
  • Trouble falling or staying asleep, potentially due to late nights or extended blue screen light from devices. In our research, around half of 9-10-year-olds said they stayed up late due to device use.
  • Difficulty focusing on other tasks away from devices, or complete avoidance. Similarly, preferring to go on their device rather than do something offline (e.g. browse social media instead of play with friends).
  • Intense mood swings or fights when it comes to taking device breaks.

Remember that changes in children’s behaviour can mean different things and might not be related to screen time. If you have concerns, speak with your GP. For additional support to help children balance screen time, explore this screen time guide.

This is the image for: Support for children aged 6-10

Support for children aged 6-10

5 tips to help 7-11s balance screen time

Here are 5 ways to help children manage their screen use and time online.

Create screen time rules together
  • Use our digital family agreement to set rules together about how you’ll use tech in your home and outside of it.
  • Give your child the reasons they should prioritise sleep, homework and family time.
  • Make sure to model the behaviour that you’d like to see in them – children tend to do what you do, not necessarily what you say.
Take an active role in their digital life

Get engaged and stay engaged in their digital life as they grow. The more you get involved and understand the things your children do online, the easier it is to gain their respect and influence what they do in their digital world.

Also, making screens part of family time, like a movie or an online games night is one way to make it more inclusive and engaging.

Equip them with know-how to manage risks online

As children become more active online, have regular conversations with them about ways to deal with a range of risks that they may be exposed to such as seeing inappropriate content or being cyberbullied.

Make sure they know when and where to seek help if they need it and what tools they can use to deal with it. If you need help starting a conversation about inappropriate content, see our guide.

Use tools to manage their screen time & access to media

Whatever device your child uses, be sure to make use of free and premium tools available to manage their access to age-appropriate content and review the time they spend on specific online activities.

Explore our guide to using parental controls here.

Encourage them to be selective about what they do online

Help them avoid mindless scrolling and teach them to be more critical about the media they watch and the platforms they use. Encourage them to explore apps and websites that will compliment what they enjoy in the real world and develop their key skills.

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More to explore

See related advice and practical tips to support children online:

  • Advice for 11-13 years
  • Advice for 6-10 years
  • Inappropriate content resources
  • Screen time resources
  • Support wellbeing with tech

On site links

  • Online safety issues
  • Screen time advice hub

Related Web Links

UK CMO commentary on screen time and social media map of reviews

RCPCH – The health impacts of screen time – a guide for clinicians and parents

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