Instagram social media guide

There are various steps you can take to make sure your child’s profile and experience are both as safe as possible starting with the option of a Public or Private Profile:

• Private Profile
  This ensures only followers that your child knows and approves personally can see their posts.
• Public Profile
  All posts and activity can be seen by everyone who uses the app and web version of Instagram.

By default, all profiles are Private for children. However, you can also turn this feature off and on by selecting the gear icon in the top right of the profile view followed by “Private Account”.

The sharing and posting of content

There are 3 options to consider when posting content and who with:

• Public
  The most relaxed profile setting. All photos and videos are searchable and can be viewed and commented on by all users.
• Private
  Videos and photos are only seen by ‘approved followers’. All followers must be approved by your child.
• Direct
  Instagram has an option to send the content directly to up to 15 people. Messages are deleted after 2 weeks if they remain ignored.
  Additional message controls are also available here to allow users to decide who they want to receive messages from such as ‘Your followers on Instagram’ or ‘People Who Like Your Page on Facebook’.

Limit on advertising targeting

Instagram limits advertising to children under 18 based on age, gender and location.

When young people turn 18, they are notified about targeting options that advertisers can now use to reach them and the tools available on the platform to control their ad experience.

Location tagging

Tagging a location when posting will show where the photo or video was captured including private vicinities. Explaining to your child the consequences of this is advisable.

Managing the content in your child’s feed

For more information about what, as a user, you can and cannot post click here. To manage the content that your child sees on their feed you can:

• Unfollow a user
  If your child no longer wants to see a particular user’s content or doesn’t like what they see, simply unfollow that person. This can be executed directly from their profile page.
• Block a user and/or report their content as inappropriate
  A user can be blocked, or their content reported as inappropriate, by tapping the ellipsis in the top right-hand corner of their profile. Select ‘Block User’ and/or ‘Report Inappropriate Content’.

See step-by-step guidance here.

You can use the keyword moderation tool to restrict any comments that contain a list of words you consider offensive or inappropriate.

Users can choose their own list or use default words provided on the app. See how to add hidden words and filter comments here.

Users with a private account can remove any followers and the person will not be notified.

The platform has made it simpler to remove followers without blocking them. Simply select the follower(s) you wish to remove and press remove; they will not be notified but they will no longer see your posts.

For step-by-step instructions, see our Instagram controls guide.

What is Instagram story and how does it work?

Your Instagram Story can be either a photo or video you upload to your profile that’s visible on the app for 24 hours before it disappears.

Who can comment on your Instagram story?

When you post a Story, your followers can send you a message while viewing your Story, but they won’t be able to leave a public comment on it for others to see. You can also select who is allowed to send you a message in response to your Story if you want a bit more privacy.

How do you know who’s looked at your Instagram story?

Instagram also keeps a log of your viewers so you can see which Instagram users have viewed your Story. This viewers list can only be seen by you and not the rest of your Instagram followers.

See how to manage your Story settings here.