Grasp’s diploma in Motorsport Advertising and Sponsorship

24 Hours Enterprise Faculty and RTR Sports activities Advertising launch our nation’s first grasp’s diploma in Motorsport Advertising and Sponsorship. A specialization coaching undertaking for many who wish to strategy the world {of professional} motor sports activities with experience, specialization and sensible information of the sphere.

The primary Grasp’s in Advertising and Sponsorship in Motorsport in our peninsula started on December 16, 2022: a undertaking of 24ORE Enterprise Faculty and
RTR Sports activities Advertising
, which has been entrusted with the instructing and scientific path. A five-weekend course totaling practically 60 hours of lectures, with tutorials, theoretical and sensible profiles and, most significantly, many top-notch visitors.

The purpose is to extend information and schooling in a world-that of sports activities marketing-which is more and more aggressive and on the middle of the general public stage, coaching the subsequent technology of sports activities, advertising and communication professionals. The main target is on advertising on the earth of motor sports activities, after all: from Formulation 1 to MotoGP, from Formulation E to the brand new WEC beginning this 12 months.

Kinds and visitors

There are 5 areas into which the Grasp’s in Motorsport Advertising is split, one for every weekend of lessons.

The first module is dedicated to an overview of the world of motorsport: gamers, peculiarities and relevance of the highest two- and four-wheel sequence and relationship with different areas of the game. As an alternative, the second occasion focuses on the strategies, instruments and idea of sports activities advertising utilized to motorsport. The third weekend of lessons will deal with the core enterprise of RTR sports activities, particularly sponsorship on the earth of motorsports, whereas the fourth module goals to delve into the huge world of sponsorship activation itself. Lastly, to shut the sequence, an in-depth take a look at media, PR and communication strategies.

There are various visitors whose testimonies will present course individuals with a first-hand view of this world that’s so fascinating but additionally so punctuated with specificities. They vary from Livio Suppo, former Workforce Principal of Ducati, Honda and Suzuki MotoGP, to Jim Wright, business director of a number of Formulation 1 and Fomula E racing groups, from Ferran Juncar, head of worldwide sponsorships of Dorna Sports activities, as much as Luca Pacitto, Fastweb’s longtime advertising director from whom so many memorable campaigns with sports activities greats have been born. Additionally, managers, company hospitality managers, staff homeowners and extra for a very top-notch panel of visitors.