rEvolution is honored to announce that our collaboration with Concacaf has been acknowledged with a prestigious Net Excellence Award.
Net Excellence Awards
The Net Excellence Awards program chooses its winners by a meticulous analysis course of carried out by a staff of selling and internet design specialists. Furthermore, contributors who can display themselves because the foremost contenders on the web are honored with the celebrated Award of Excellence. Within the 12 months 2023, the competitors attained a exceptional achievement by garnering hundreds of submissions from 29 nations throughout the globe. It’s price mentioning that rEvolution expresses its gratitude for being bestowed with an award within the esteemed Net Excellence Awards 2023.
The Web site Construct
At first, rEvolution supposed to advertise Concacaf’s presence on the 2021 Goldcup in Las Vegas. Nonetheless, the COVID-19 pandemic being at its peak necessitated a fast adjustment of their technique to prioritize a digital-first marketing campaign. In response, rEvolution swiftly devised an interactive web site that showcased the 60 years of milestones of Concacaf. The first goal was to supply an attractive expertise for ardent Concacaf followers and foster unity throughout all confederation actions.
rEvolution collaborated with Concacaf, FIFA, and different historians to curate historic footage and photos for our 60-year customized timeline. At launch, we additionally included an interactive abilities recreation on our web site, wherein followers can interact with varied dynamic options, create shareable content material, and compete in opposition to each other. The winners of the sport acquired attractive prizes starting from Concacaf merchandise, to match balls and even Concacaf match tickets. rEvolution additionally initiated an attractive digital celebration across the time of the Nation’s League Ultimate.
We achieved the broad attain, engagement, and reference to followers in the course of the marketing campaign by collaborating with industry-leading publications like The Guardian and Remezcla. This collaboration generated impressions and clicks on the web site all through the promotional interval. Moreover, the promotional technique included influencer advertising, homepage takeovers, and banner adverts. We additionally utilized in-stadium promotion to make sure the general success of the marketing campaign.
This “once-in-a-60-year” marketing campaign efficiently achieved its desired impression on a broad viewers by using Concacaf’s insights and supposed consequence.
To take a look at our different work with Concacaf, click on right here!