rEvolution Turns into Media AOR for Betfred Sportsbook

World sports activities advertising and marketing and media company expands function with sports activities betting chief
for 2022 and past

CHICAGO (August 10, 2022) – rEvolution, the worldwide built-in sports activities advertising and marketing company, has been named because the media company of report for Betfred Sportsbook, the wholly owned US subsidiary of Betfred Group, a UK-based bookmaker that owns and operates over 1,400 betting outlets within the UK with over 50 years of expertise. Betfred, which is at present working in 5 states with three further deliberate for the soccer season, continues to develop its US presence. rEvolution will drive consciousness and subscribers for Betfred through an built-in media technique, together with media planning, shopping for, and analytics.

“Betfred is likely one of the most established and well-respected betting operators within the UK,” mentioned Dave Mullins, SVP, Consumer Growth, rEvolution. “We look ahead to partnering with them as they proceed to increase throughout the U.S.”

Betfred first engaged with rEvolution in 2020, offering sports activities advertising and marketing providers across the firm’s sponsorship of the Denver Broncos.

“As we ramp up our growth within the U.S., we see rEvolution as a real company companion,” mentioned Bryan Bennett, Chief Operator Officer, Betfred Sportsbook. “We belief their proficient crew, not simply in sports activities activation, however in all areas of media as properly.”

On account of the expanded function, rEvolution, with its international HQ in Chicago, has additionally not too long ago added to its Media, Analytics, Analysis and Consulting (M.A.R.C.) group. Management on the media crew servicing the Betfred account consists of Jason Haddad, EVP, Media, Analytics, Analysis, and Consulting; Invoice Lea, Group Director, Media Providers; Nick Prajka, Affiliate Director, Digital Operations and Connelly Denton, Affiliate Director, Digital Analytics. Dave Kuhn, VP, Analysis; John Stando, Supervisor, Analysis; Jenny Swaim, Sr. Director, Analytics & Insights and Ian Burleigh, Supervisor, Analytics & Insights can even work intently together with the media crew. rEvolution additionally drives the media shopping for, technique, and analytics for Continental Tire, Lucas Oil, TORO and different key consumer companions.

About Betfred Sportsbook
Betfred Sportsbook is the wholly owned US subsidiary of Betfred Group, a Warrington, United Kingdom based mostly bookmaker that owns and operates over 1,400 betting outlets within the UK in addition to trade main on-line and cell merchandise within the UK and Spain. Betfred Group, based by brothers Fred and Peter Performed in 1967, created Las Vegas based mostly Betfred USA in 2019 particularly to enter the strong and ever-expanding US sports activities betting market. Betfred, a proud sports activities betting sponsor of the Cincinnati Bengals, Denver Broncos and Colorado Rockies, is at present a licensed operator in Arizona, Iowa, Pennsylvania, Louisiana, Washington, and Colorado, with Nevada, Virginia, Ohio and Maryland pending regulatory approval.

About rEvolution:
rEvolution is an unbiased, absolutely built-in sports activities advertising and marketing company comprised of trade consultants in media, analytics, analysis, and consulting in addition to enterprise technique, advertising and marketing communications, and artistic specialists who produce award-winning sponsorship and advertising and marketing campaigns for manufacturers and rights holders all through the worldwide sports activities trade. Based in 2001 with a give attention to representing manufacturers in sport, rEvolution’s international headquarters is in Chicago with its worldwide workplace based mostly in London. rEvolution’s distinctive built-in providers mannequin helps manufacturers drive enterprise by client ardour factors, offering purchasers with providers together with sponsorship consulting, media planning and shopping for, analysis, analytics and insights, artistic, manufacturing and design, experiential advertising and marketing, hospitality, public relations, and social media. Partial record of consumer companions consists of American Household, Continental Tire, Toro, Capgemini, Chipotle, SAS, Land Rover and Shell. rEvolution has garnered quite a few trade accolades, together with recognition by Inc. Journal’s 500/5000 record as one of many quickest rising personal corporations for an unprecedented eight instances and for constant presence on Occasion Marketer’s High 100 It Checklist. Its international headquarters has been not too long ago listed on Crain’s Chicago Enterprise 2019 Coolest Workplaces in Chicago. Study extra at www.revolutionworld.com.

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