Taking part in The Disaster Playbook; How The Week of Damar Hamlin Confirmed The Better of Finest Practices…

Simply after 9 final Monday I obtained a textual content from my brother Chris, asking if I used to be watching what was occurring on Monday Night time Soccer. I used to be not, however turned the sport on to see…no recreation. Solely surprised silence, and the potential worst nightmare of any reside occasion, not to mention a reside sporting occasion, unfolding in entrance of us.

And everyone knows what has occurred since with regard to Damar Hamlin.

Whereas rightfully so, the primary responders and medical groups deserve nothing however the most effective reward, it’s value noting the professionalism that the communications groups of the Bengals, the Payments and the NFL did in conserving messaging managed, correct and clear not simply in these fateful moments, however all through the week.

What we may have gotten have been huge scale unconfirmed experiences and innuendo because the thirst for data in a 24/7 information cycle continued to develop. What we obtained was lots of listening, lots of respect and lots of nicely timed, concise and nicely vetted official data that made the potential chaos and click on baiting virtually non-existent.

The main target stayed on Hamlin’s standing, his household, his charity and people who weren’t on the hospital, from followers to athletes far and huge. And whereas we had the big quantity of medical doctors chiming in all through the week, the media revered and appeared to understand the silence as information got here out. Principally led by members of the family vs. officers.

The week was actually textbook in constant messaging, listening to the precise officers and ensuring the wanted information got here with the timetable that was wanted not demanded. Positive, there have been a number of cases  the place somebody spoke possibly too early or with out a clear chain of command, however these cases have been remarkably few, and the end result was per week of nice emotion, however of little to no chaos.

It served as an amazing reminder of so many key factors in a disaster state of affairs.

Overcommunicate internally

Be certain that the knowledge is put out on the proper time and that each one are conscious of the timing and the content material.

Use the most effective channels doable to succeed in the viewers.

Pay attention rigorously to the information circulation, however don’t react out of emotion, react out of respect and accuracy.

Talking of respect, preserve the respect chain going each methods; understand that media members have a job to do and preserve them as knowledgeable as doable, even when its saying, as we heard so many occasions, that no new data was obtainable.

When there’s something to say, make certain the knowledge is obvious and as correct as doable; it’s OK, as we are saying many occasions, for somebody chatting with say “I don’t know,” or “I can’t inform you right now.” Simply because a query is requested 100 methods, doesn’t imply it may be answered at the moment.

The individuals are the precedence. Early on everybody, media included, realized the gravity and the magnitude of what was unfolding in actual time, and actually at no level on a large scale was the humanity pushed to the again seat.

Now we’re all consideration starved with our personal drama unfolding by the minute, and sure we are going to transfer on slowly to the information of the day.

Nonetheless what can’t be misplaced is professionalism, courtesy and readability that was delivered by these communications leaders, most of whom will stay anonymous in what was a difficult and really distinctive state of affairs.

Their actions, like these of the primary responders, spoke very loudly, and won’t be forgotten.

Properly performed by all.  

Everybody, from teammates and opponents to coaches to followers to the NFL stored the lifetime of Damar Hamlin as their first and solely precedence.