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  • Online grooming guide: What parents need to know

Online grooming guide

What parents need to know

Grooming is when someone seeks to build an emotional connection with a child to gain their trust for sexual purposes. It happens both online and face to face.

Learn what the signs of grooming are and where you and your child can get help.

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Guide for parents - Online grooming

What is online grooming?
  • Grooming is when someone seeks to build an emotional connection with a child to gain their trust for sexual purposes and other types of exploitation. It happens both online and face to face
  • Children may often meet people through social and gaming sites who aren’t who they say they are, so it’s important to discuss the risks with them
  • Once groomers have gained a child’s trust, they may encourage them to share sexual images or videos of themselves, live stream or arrange to meet
  • Groomers are not always strangers and sometimes children may not be aware that they are being groomed believing they’re in a relationship with the person. Older children may also groom younger children.
Talk about it
  • Show them where to get help if they are concerned and to talk to you or another trusted adult for support
  • Spend time discussing where they interact with friends online and how, and what they share with others
  • Explain how easy it is to pretend to be someone else online, and why an adult may wish to approach them
  • Remind them that the people they have met online might feel like friends, but they may not be who they say they are
  • Discuss what healthy and unhealthy relationships look like to make them aware. Explore Digital Matters’ Introduction to Healthy Behaviours Online (under Online Relationships) to explore this concept more.
Tools to keep them safe
  • Encourage them to make use of privacy settings on the social networks and platforms they use so they stay in control of who can see their content
  • For younger children, use our parental control how-to-guides to set the right controls across devices, platforms and internet connections.
Spotting the signs of grooming
  • Wanting to spend more and more time on the internet
  • Being secretive about who they are talking to online and what sites they visit
  • Switching screens when you come near the computer
  • Possessing items – electronic devices or phones – you haven’t given them
  • Using sexual language you wouldn’t expect them to know
  • Becoming emotionally volatile
Steps to take if it happens
  • Report it to the authorities
  • Reassure them it’s not their fault
  • Seek support from the National Crime Agency’s or CEOP
  • Contact Childline on 0800 1111 or the NSPCC Helpline on 0808 800 5000 for one-to-one support
  • Report any sexual abuse images to the Internet Watch Foundation

See more resources for support here.

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More to explore

See related advice and practical tips to support children online.

  • Advice for 11-13 years
  • Advice for 14+ year olds
  • Online grooming resources

Support on site

  • Learn about online grooming
  • What is County Lines? Learn about it
  • Resources to deal with online grooming
  • Online child-on-child abuse
  • How to support a child groomed online
  • Online issues
  • Cyberbullying
  • Inappropriate content
  • Sexting
  • Self-harm
  • Screen time
  • Radicalisation
  • Online grooming
  • Online pornography
  • Online reputation
  • Privacy and identity theft
  • Advice by age
  • Pre-school (0-5)
  • Young children (6-10)
  • Pre-teen (11-13)
  • Teens ( 14+)
  • Setting controls
  • Smartphones and other devices
  • Broadband & mobile networks
  • Gaming platform & other devices
  • Social media privacy guides
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