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How to manage screen time for under-5s

Top tips to support children in Early Years

At this age, the tech children use is often limited to tablets or streaming services. This introduction to screen use means it’s a perfect time to create positive screen time habits that grow with your child.

Explore the guide below for support.

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You are in: Under-5s
  • Under-5s
  • 5-7-year-olds
  • 7-11-year-olds
  • 11-14-year-olds
  • Teens

What’s in this guide?

  • What does research say about under-5s’ screen time?
  • How does screen use affect children in Early Years?
  • What are the signs of poor screen time balance?
  • 6 tips to help under-5s balance screen time

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What does research say about screen time for under-5s?

Firstly, it’s important to remember that not all screen time is created equally. Some apps, shows and content is more developmentally appropriate than others. As well as this, how your child consumes content makes a huge difference. For example, passive watching has fewer benefits than active learning.

Research found that excessive television viewing can negatively affect language development, reading abilities and motor skills at this age. Related guidance from National Institute for Health and Care Excellence (NICE) suggests no more than 2 hours of television per day.

Furthermore, the World Health Organisation (WHO) has guidance for under-5s that recommends no more than 1 hour of “sedentary screen time.” This refers to screen time where children sit still. However, their guidance doesn’t mention other types of screen time. Here are their recommendations:

  • infants less than 1 year old: screen time is not recommended.
  • 1-year-olds: sedentary screen time is not recommended (that is, screen time where they sit still).
  • 2-4-year-olds: no more than 1 hour of sedentary screen time, though “less is better.”

See the WHO’s full guidance.

Remember that one size does not fit all when it comes to screen time. Instead, it’s more about getting it right for your families needs.

Tablets are the most popular device for children at this age, where most screen time is spent watching videos.

70% of 3-4-year-olds play video games.

2/3 of parents of 3-4-year-olds said they sit beside their children while they use devices, watching or helping them.

Nearly 1/3 of parents of children at this age say they struggle to control their child’s screen time.

Favourite apps for under-5s

These apps are commonly used among 3-4-year-olds, according to Ofcom:

  • YouTube (87%), including YouTube Kids (51%)
  • WhatsApp (25%)
  • FaceTime (19%)

What parents say about screen time at this age

Unlike parents of older children, parents of under-5s are more likely to supervise their child’s screen time. For this, they are likely to sit beside their child and use the device with them or help them. Half of parents reported this as the main approach to online safety. 21% said their main approach was conversations.

Additionally, 73% of parents said they believed their child had good screen time balance. In fact, research found that children at this age spend more time on average playing with toys and games than they do playing video games.

How does screen time affect young children?

What are the benefits?

  • Quality screen media can help 2-4-year-olds develop early language and literacy as well as play.
  • Good quality programmes via TV or streaming services can also support cognitive development.
  • Apps that teach young children to read can also support early literacy development.
  • Connecting through video calls also gives children the opportunity to learn and socialise when meeting in person is not possible, as shown through the Covid-19 pandemic.

What are the risks?

  • Too much sedentary screen time use can lead to health issues in the future, such as obesity.
  • Research found links between prolonged screen use and language issues. Additionally, background television in infancy also suggested language delays as children grew.
  • Other studies reported that exposure to multiple media forms was linked to less focused attention in toddlers. The ability to focus their attention is through to be a key part of development for toddlers to support executive function abilities as they grow.
  • Excessive screen time also has links to lower vocabulary and grammar scores.

Remember that balance is key to managing screen time. At this age, screen use should be minimal and purposeful.

What are the signs of poor screen time balance?

It’s important to look out for signs of too much screen time in toddlers, this can include:

  • Overstimulation that takes the shape of aggression, bouts of crying and an inability to sit still.
  • Preferring screen time use over interacting with others or doing other activities.
  • Feeling anxious or stressed about not having their device or while using their device.

Learn more about tackling too much screen time.

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Help develop good habits early

5 simple ways to help under-5s manage screen time

Here are 5 ways to help under-5s manage their screen use and time online.

Set boundaries for how and where you'll use screens
  • Establish a family agreement together to manage expectations of how screens and online platforms should be used and why.
  • Set rules to meet the needs of each child based on their use, interest, and engagement of screens and consider how screen time can complement what they do offline.
  • Make sure to stick to the rules and model the behaviour you’d like to follow to make it a success. It’s a good idea to review the rules as children grow and become more active online.
  • For younger children, it’s important to prioritise face-to-face interactions and apps that encourage active play to support their development of language and other skills.
Make family time and sleep a priority over screens

By creating device free zone at meal times and around the home and making use of tools to set limits on when screens can be used, you can improve family interactions and reduce interruptions to children’s bedtime routine.

Experts recommend switching off screens at least an hour before bedtime to give young children time to wind down.

Play, watch and discover together

As young children take their first digital footsteps, play, watch and discover together to stay engaged in what they are doing and create spaces to talk about what they enjoy and how to stay safe.

This will help them feel more confident in coming to you if they get stuck or see something that makes them feel uncomfortable. It’s also important to stay calm and not overreact when children tell you what has gone wrong.

Take the lead when choosing what they see and do on screens

Together find age-appropriate apps, websites and games that will give your child a way to explore their passions, enhance their skills while building their confidence in navigating the online world.

Be sure to make use of free tech tools on the apps and devices they use to create a safer space for them to explore online.

Tools like Apple’s Screen time and Google’s Digital Wellbeing dashboard can give you an overview of what they are spending their time on which you can use as a starting point to talk about ways to improve their screen use and protect their digital wellbeing.

Set a good example with your own screen use

Children will tend to model their behaviour on you, so if you encourage them to take breaks when on screen or leave phones out of the bedroom at night, they will follow your lead.

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More to explore

See related advice and practical tips to support children online:

  • Advice for 0-5 years
  • Inappropriate content resources
  • Screen time resources
  • Support wellbeing with tech

On site links

  • Digital Resilience Toolkit
  • Online safety issues
  • Screen time advice hub

Related Web Links

UK CMO commentary on screen time and social media map of reviews

RCPCH – The health impacts of screen time – a guide for clinicians and parents

Childnet – Young children and screen time guide

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